Est Est Est on George Street recently rebranded and become Gusto. Est Est Est had a number of reviews on EdinburghMenus.com before the change. Some of these reviews were very comprehensive and made a pretty good read in their own right. As we’re still a pretty new site, this is the first time we’ve faced this dilemma. Now that the business has had a face lift, should we wipe the slate clean and remove the reviews and reset the rating for this business?

We’re not sure. What we’ve done is add a caveat to the top of each review to warn readers that the review was written before the business rebranded. That way visitors get to read the (informative and sometimes entertaining) reviews while also being made aware that the content does not necessarily reflect on the current state of the business.

Is this the right approach? Please let us know what you think by leaving a comment here or by contacting us.