Menus and listings for all Edinburgh restaurants, cafes and takeaways

Archive for the ‘marketing’ Category

Proud to support the Edinburgh City Region Brand

Monday, May 5th, 2008

As part of our ongoing quest to become the most amazingest website in all of the world, we’ve redesigned the footer of EdinburghMenus.com to make it more beautiful and to give more quick links to useful parts of the site.

Edinburgh - Inspiring CapitalBut probably the most noticable difference is the addition of the Edinburgh - Inspiring Capital logo. We’re proud to be an Edinburgh-based website, rather than one of the many national or international consumer review sites you find cluttering up the internet. Our knowledge of Edinburgh is what makes us stand out from all those other websites that just rip all their business listings out of Thomson Local!

In other news 

We’ve tweaked a couple of other bits other site recently, to make navigating around the site a bit quicker and easier:

  • If you search for a business and get exactly 1 match, rather than show you the search results, we’ll just send you straight to the listing for that business.
  • If you hover over the link to a business anywhere on the site (eg. in the recent reviews on the home page) you’ll get a popup giving you a map and basic details about that business.
  • We’ve added a list of similar businesses nearby below the map on the listing page for each business.

And that’s about it for now. More new features currently being worked on, as always! As ever, let us know if you have any comments on the new features or if there’s anything you’d like added.

Book online with toptable via EdinburghMenus!

Tuesday, April 1st, 2008

toptable.co.uk logoWe’ve got another exciting partnership to tell you about today - it’s now possible to book tables online at over 80 restaurants in Edinburgh on EdinburghMenus.com through toptable. This is great news - toptable is the largest online restaurant booking service in Europe and sports big names such as Alex Ferguson and Gary Rhodes amongst their shareholders.

Along with the partnership we already have running with 5pm.co.uk, it’s now possible to book online at almost every restaurant in Edinburgh that has an online booking facility from EdinburghMenus.com. All the businesses where it’s possible to book a table online have been tagged with “bookonline” so they can be searched for easily or if you just want to see all the toptable businesses, they’ve been tagged with “toptable” too.

A few of the toptable businesses also have special offers available when you book online. We’ve been getting our hands dirty with SOAP (hahaha) to pull in these toptable offers using their API as we do with the 5pm offers. So you can browse all the available offers from toptable and 5pm without leaving the comfort of EdinburghMenus.com! There’s loads more we can do with toptable’s excellent API (like checking for table availability) and we’ll incorporate this into EdinburghMenus.com when we get a chance.

EdinburghMenus.com - the advert

Wednesday, March 26th, 2008

According to the ancient proverb all good websites need a good TV advert. So we made one. It was shot last summer, before EdinburghMenus.com actually went live, but we didn’t get round to editing it as we had more important things to do like, erm, finishing the site.

When we did get the site live, we didn’t think we had enough footage to put the ad together and it was forgotten about. Well, it turns out we did have enough footage - just - so we’ve thrown something together.

The music is “I’m So Happy” by the 10 man Edinburgh-based ska outfit, Bombskare. Used with their permission, of course - thanks guys!

Hope you like it. Here’s the YouTube version - pretty rubbish quality - you can download higher quality versions below.

The video was shot on a Canon DSLR and put together in full HD 720p widescreen. If you want to see it in its full glory, we’d highly recommend downloading the full version. You’ll need the DivX codec installed on your machine to view it (the excellent VLC player should definitely play it if you’re not sure).

We’ve also created a bunch of other versions of the advert optimised for various platforms - knock yourselves out.

Now, anyone got a few hundred grand spare so we can stick this on prime-time ITV? Failing that, please email the link to this blog article or the YouTube video around your friends to spread the word!

5pm.co.uk - if you can’t beat them…

Wednesday, February 20th, 2008

Sorry - it’s been a while since our last post - but we’ve been busy, as always, of course! We’ve got a pretty exciting new feature to tell you about today, and there a few others coming soon that are still being worked on…

5pm.co.uk

If you’ve heard of 5pm.co.uk, you’ll know that it’s a great place to look to book a table at a restaurant in Edinburgh at a knock-down price.

The title of this post is just a joke - we never intended to be a direct competitor to 5pm, who provide a full table booking service. Our emphasis is on reviews and information on restaurants in Edinburgh. So in order to increase the amount of information and the usefulness of EdinburghMenus.com, we have teamed up with 5pm.co.uk making it possible to see restaurant offers from 5pm on EdinburghMenus.com and click through to their site to book a table online.

There are currently 74 restaurants in Edinburgh with 5pm offers. All restaurants with 5pm offers have been tagged “5pm” so you can easily track them down on EdinburghMenus.com. Want to see French restaurants with 5pm.co.uk offers near the Omni Centre? Try this. Or All 5pm offers near the Kings Theatre? Try this.

We hope you find this service useful. We’ll shortly add an offers section to the site so you can see a variety of offers available from 5pm.co.uk. If you have any comments on it, as always, just leave a comment here or contact us directly.

2007 end of year report

Sunday, January 6th, 2008

Happy new year!

As EdinburghMenus.com went live at the end of June 2007 (the 25th to be precise), we thought that the end of 2007 would be a good time to take a look at out progress as it is 6 months since we went live.

Overall, the site has been doing well. After 6 months we have accumulated well over 600 independent user reviews and 871 businesses listed on the site. In the first few months, traffic to the site was predictably very low - we had no marketing budget and planned for the site to become popular through getting higher and higher up in Google results and by word of mouth. As you can see from our Google Analytics graph below, we have been getting steadily more traffic throughout 2007. At launch, we were attracting between 15 and 25 visitors per day but in the run up to Christmas over 250 were visiting daily - even 34 people managed to drag themselves away from The Queen’s Speech and new toys to visit on Christmas Day!

2007 EdinburghMenus.com stats

We’ve got a great big list of new features we want to add to the site and we plan on rolling those out as soon as possible. Keep an eye on this blog for updates!

Order your food online!

Thursday, December 6th, 2007

Just-Eat.co.uk LogoIt’s now possible to order and pay for food from some of the best takeaways in town without leaving your computer!

EdinburghMenus.com has partnered with just-eat.co.uk to provide this service. There are currently 13 businesses offering this service with more being added all the time. To order online, just click the “order online now” link on the listing page for that business on EdinburghMenus.com. You will then be directed to just-eat.co.uk’s secure online ordering system where you can choose what you want to eat and pay securely by credit card.

The businesses that offer online ordering through just-eat.co.uk have been tagged “justeat” and “orderonline” so you can search for them easily. Try searching for “justeat indian” near “Newington” (try it now) or “orderonline” near “the zoo” (try it now) to get an idea of how to find the business you want.

Just in time for the summer - branded brollies!

Tuesday, August 21st, 2007

EdinburghMenus.com umbrellaThe perfect accessory for the beautiful summer we are all enjoying this year - an EdinburghMenus.com branded umbrella!

To help get the word out on the street that we exist and to encourage more people to sign up and contribute reviews to the site, we are now offering EdinburghMenus.com branded umbrellas to any Edinburgh resident who signs up to the site and writes and least 10 reviews. As soon as you’ve written 10 reviews, contact us and we’ll sort you out. While stocks last!

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